Personal development Plan Essay

A Personal Development Plan is a useful tool to ensure your skills are up to date. It also gives you the opportunity to identify areas which you find difficult to carry out and which need improving. Please take a moment and reflect on how your training and ‘on job’ experience have developed since joining the company. What training and development activities (including work experience) have you done? What did you learn? Training, development activities Learning outcomes Training for: –Peristeen bowel management Training for-diabetic /insulin management Training for-Tracestronomy /nebulizer Training for-Oxigen saturation/Suction machine Update training To use a several kind of equipments: -cough assistant -splints -oxigen sat. Monitor -suction machine -nebulizer -tilt table search to web for the following subjects: Abuse-Safeguarding Adults Diseases-Brain injury,Celebral Palsy,infections(MRSA,HiV,TBC,Hepatitis) Codes of Practice for SocialCareWorkers DataProtection Person-centered Care Murder of Michael Gilbert Service users rights Pa testimonials -It has need a longer experience with this ,itself the training not enough without experience,That is the best If the client able to instructions me what need to do ,and how. -big responsibility to take a deal and to manage a diabetic client †¦.not just about the insulin ,but about everything,because this disease does bad effects on every way of the client life/health(how cook and often to check ,daily more times their sugar limit) It was the most complicated knowledge for me ,because so much depend on the clients personally needs .And there are to carry out just some minutes my duty if the client is in emergency situation. -It was so useful to repeat my previous knowledge to fresh up what I have  learned before,first of all the handling and moving part of the the training what I have enjoyed†¦etc ,how I can to move somebody if I can not rolling them. -very helpful to keep a health/strong breathing ability ,this is an exercise to the breathing muscles of client -this keeps in correct position the client arms and legs -keep in focus the oxigen limit of client and this does and alarm if this is low,so then the Pa has time to act with this. -keeps clear the client’s airway. – This will helps to breathe deeply and cleans the airways -a good and safe and also a comfortable equipment to stand up and take balance,stimulaing the musc les. What part of your job are you really good at? What gives you greatest pleasure? I have been in more countries and I have worked there as a carer †¦with very different type of clients in different languages ,different lifestyle†¦so in this way I accept everyone easy way I’m flexible and I learn quickly in new situations. I can help in their life my clients to keep them independent as possible,because the little things can takes a lot day to day.I could make it easier to manage their lifestyle and to provide them confident feelings,because they can controll their life. Feedback: (to complete by assessor) What parts of your job do you find difficult? What parts of your job do you want to improve? If somebody is disabled then they have a hard situation in their life ,because their life more complicated like to others. So this situation can lead stressful and impatient personality ,†¦It is not always easy to tolerate.This has been more times when the client was angry,nervious,impatient ..etc or just They had a bad day†¦and a part of the clients has a propensity to deduce it on the Pa†¦. -try to be more accepting and patience -develop the English language and acquire more knowledge in my work Feedback: (to complete by assessor) Why did you decide to complete your Diploma? What goals have you set yourself which can be achieved by the completion of the Diploma? I have 7-8 years experience as a carer but I had no any education about it ,so this is the high time after several years of experience to take some qualification. And also in this way I can improve in my job and I can provide a higher quality care for my client ,and probably I can take more knowledge in wider part of care job. Furthermore Some clients are also to prefer to take a Pa ,Who has a diploma. Please complete at the end of your Qualification Have you achieved the goals you have set yourself by completing your Diploma? Has it improved your practice and how? What is your next goal?

Movie Impact Outline Speech

To inform my audience about how the movie â€Å"Eternal Sunshine of the Spotless Mind† had an impact on me. Thesis Statement: â€Å"Eternal Sunshine of the Spotless Mind† had an impact on me because its unique take on a love story showed me the bittersweets of romantic relationships in general. Preview: I will discuss the impact that the movie had on me. I will also tell how the movie's storyline made me appreciate and fall in love with the movie.Body: 1. This movie is one of the only genuine love stories I have ever seen. A. Both of the main characters, Joel and Clementine, were Just so dysfunctional real. B. You experience all the emotions that the characters in the movie experience. Feelings such as loss, regret, anger, instability, sureness, self-discovery, and so much more. 2. This movie also taught me lessons about relationships and breakups. A. It shows why painful memories are Just as important as the good ones. B.It really put into respective how relationships are difficult at times and getting through those hardships will ultimately make you stronger whether It be alone or as a couple. Conclusion: In conclusion, â€Å"Eternal Sunshine of the Spotless Mind† Is one of those movies I'll probably be going back to throughout all parts of my life. I don't think our culture teaches us how to deal with sadness and loneliness properly, a feeling that Is as vital for the full human experience Just as happiness and comfort Is.

Jake

Hasnu, the stone cutter Plot A stonecutter named Hashnu sat beside the highway cutting stone when the King’s courtiers cross the street. He then wished to be King and that wish was granted. Then he felt the sun’s heat thinking that the sun was powerful than the king so he wished to be the sun. He became the sun but then the cloud covered the sun. Thinking that the cloud was powerful than the sun, he then wishes to be the cloud. When he became the cloud, he then wished to be a rock for it didn’t move for all of his raining and blowing.Then he experienced the hardships of being a rock being sculpted by a stonecutter so he wishes to be a stonecutter again and fulfilled his duty contentedly. Conflict  · The conflict in the story is when Hashnu wants to be the most powerful. Climax  · The climax in the story is when Hashnu wants to be the king, the sun, the cloud, the rock and the stone cutter again. Denouement  · The denouement in the story is when Hashnu reali zed that the most powerful among the creations of God is still the man and he now fulfill his duty as a stonecutter contentedly. CharactersProtagonist:  · Hashnu- the stonecutter Antagonist:  · Hashnu-the stonecutter Setting Time- Time of Monarchs Location- Along the road where the King and his courtiers were crossing. Theme The theme of the story is life process because the story tells the experiences of Hashnu when he became a king, a sun, a cloud, a rock and the stonecutter again. Point of view The point of view of the story is third person because the narrator is not a participant in the story and his knowledge is limited only to the character of Hashnu. Conflict The conflict in the story is Man Vs.Society because here in the story Hashnu struggles with himself and his desire to be the most powerful. Symbol The symbol in the story is the mallet which is used by the stonecutter. Moral Lesson Be contented with who you are. The Lady or the Tiger Plot – A semibarbaric kin g discovers his daughter is having an unlawful affair with a male suitor. The male suitor is soon arrested and forced to go to trial, a trial that consists of an arena with two doors. Behind one door is a tiger, set to maul the unlucky criminal; behind the other is a beautiful bride, set to euphimistically maul the lucky criminal.The princess, who loves the young criminal, knows behind which door awaits the tiger, points to the right, indicating which door the young man should choose. Setting – The story takes place a long time ago in a kingdom far, far away. Characterization – The king is semibarbaric. The young man is handsome. They are both stereotypes. The princess, on the other hand, is developed more deeply. We know she loves the prince. We know she has inherited some of her father's semibarbaric qualities. We know she is jealous of the bride to be, if chosen.We do not, however, know which door she has chosen for her lover. Conflict – A person v. person co nflict exists between the king and his daughter and the king and the young man. An individual v. society conflict exists between the two young lovers and the rules of the kingdom. The central conflict in the story is an internal conflict within the princess as she struggles between watching her lover in the arms of another or watching her lover get devoured by a tiger. Resolution – The story has no resolution. It is up to the reader to determine whether or not the young man lives or dies.Theme – Stockton's short story comments on the confusing nature of love and the subjective notion of civilization and barbarity. There is also an element of Determinism vs. Free Will and whether or not, if left to their own desires, humans make the right decision. Suspense – Suspense is created through the use of foreshadowing, dangerous action, and pacing. Stockton foreshadows the coming unhappiness of the princess (although he doesn't provide a definitive answer to the specifi c choice that causes that unhappiness). The dangerous action is provided by the tiger.The ultimate creation of suspense is done by the story's pacing. It is so well done, in fact, I still don't know what the young man chose. Irony – The ironic structure of the story–it has no end, for example–highlights the irony present in the story: (1) the princess and not the criminal is the story's true loser; (2) the king, despite the outward appearance of sophistication is, at heart, a cruel semibarbarian; (3) the princess deliberates for days on whether or not to save her lover Point of View – Do not confuse the author with the narrator.The narrator is third person omniscient and knows the fate of the young man. The author does not. The Gift of Magi PLOT – Linear a) Introduction – The story starts with a description of the place where the major characters live, and then the major female character is introduced. Rising Action One dollar and eighty-sev en cents. And the next day would be Christmas. Climax Jim stepped inside the door, as immovable as a setter at the scent of quail. His eyes were fixed upon Della, and there was an expression in them that she could not read, and it terrified her.It was not anger, nor surprise, nor disapproval, nor horror, nor any of the sentiments that she had been prepared for. He simply stared at her fixedly with that peculiar expression on his face. Falling Action Instead of obeying, Jim tumbled down on the couch and put his hands under the back of his head and smiled. Denouement ;quot;Dell,;quot; said he, ;quot;let's put our Christmas presents away and keep 'em a while. They're too nice to use just at present. I sold the watch to get the money to buy Your combs.And now suppose you put the chops on. " CHARACTERS: The two main characters are both protagonists (There is no antagonist): Mr. and Mrs. James and Delia Dillingham Young. – DEVELOPING/ Round Minor character: Madame Sofronie â⠂¬â€œ STATIC/ Flat SETTING a. ) Place The action takes place in New York City in a very modest apartment and in a hair shop down the street from the apartment. Although Porter does not mention New York by name, he does refer to Coney Island, the city's most famous amusement park, located in the borough of Brooklyn. ime – At Christmas Eve, a long time ago c) weather condition- winter time social conditions – The couple was financially- struggling e) mood or atmosphere – †¦ Life is made up of sobs, sniffles, and smiles†¦ POINT OF VIEW Stream of Consciousness – The story is told so that the reader feels as if they are inside the head of one character and knows all their thoughts and reactions. LITERARY DEVICES Foreshadowing Now, there were two possessions of the James Dillingham Youngs in which they both took a mighty pride. One was Jim's gold watch that had been his father's and his grandfather's.The other was Della's hair. Symbol The magi, as you know, were wise men–wonderfully wise men-who brought gifts to the Babe in the manger. They invented the art of giving Christmas presents. Being wise, their gifts were no doubt wise ones, possibly bearing the privilege of exchange in case of duplication. THEME Love has no bounds. CONFLICT -The couple’s financial struggle Person vs. Circumstances (classical) – The couple struggles against poverty Person vs. Himself/Herself (psychological) –Delia struggles with the painful decision of letting go her only prized possession

An interview with a small firm about talent management to find the gap Assignment

An interview with a small firm about talent management to find the gap between academic and practitioners - Assignment Example However, recent scientific research established that the generic teamwork skills are more than an individual’s personal skills and abilities. Another gap is in the approaches to composition of teams in organizations. Most organizations take the average of team members on a particular trait and treat the score as the teams mean composition. However, recent scientific research suggest that the most appropriate approach to measure team composition traits depend on many other circumstances. Scientific research therefore, suggest that the mean score is not the best approach for Human resource managers to use to evaluate team composition Demographic diversity in teams also presents certain gaps between research in human resource development and actual practice of human resource development. Diversity in the workforce is changing over time with increased involvement of gender, age, and cultural diversity in the organization. There are also changes in management of a diverse workforce for organizations. In many firms, there is a perception that demographic diversity increases team performance. However, according to research, more demographic diversity does not always result in increased team performance. Other studies suggest that demographic diversity does not influence team performance especially on long term basis. (Hollenbeck, DeRue, & Guzzo, 2004) To solve the gap in choosing the best people to form a team, it is important for organizations to develop a foundation of knowledge, skills, and abilities. The firm can examine a number of factors based on theoretical and methodological background. Organizations should develop teams depending on feedback, cooperation, team spirit, morale and adaptability of the employees. Choosing a team should not focus on individual skills. The choice should be comprehensive in nature In order integrate between human resource

Environment & Society Essay Example | Topics and Well Written Essays - 2500 words

Environment & Society - Essay Example In poor countries for instance, women are mostly involved in activities such as fetching water, fetching fuel for domestic use and agriculture and therefore they understand the issues relating to the availability of water and other natural resources. This can be seen in the Bolivia water issues where women were the most affected by the rising water prices. The concept that gender has an effect on the way the society relates with the environment is predicated on the fact that gender roles and division of labour between the two genders determine how the society relates with the environment. Gender differences for instance determine how much each gender knows about the issues of environment and environment management. As Levy (pp. 8-12) says, in societies where there is no gender equality and women are left to do the lowly domestics tasks, they have the least knowledge about environment and this makes it harder for these women to be able to participate efficiently in conserving the envi ronment. This can be seen clearly in developing and underdeveloped world where women are not involved in the environment programs; yet, they are the ones who interact with the environment every day as they go about their daily economic activities such as fetching water, fetching fuel, farming etc. Differences in gender also result in differences in the way the environment is used. ... At the same time, the gender differences determine who will be involved in the management of the environment. This is very important because of a number of issues. To begin with, when gender inequalities are high, women are not involved in the management of the environment and this makes it harder for the management of the environment to be done in a holistic way. In almost any society, women are always the majority and this means that they are instrumental in helping to manage the environment. Failing to involve them in the management of the environment only leads to an ineffective environment management. It is also clear that in societies where gender inequalities are higher, women are not only left out in the management of the environment but are also likely to involve in the negative interaction with the environment. This is because such women are also left out in participating in the modern socioeconomic activities, leaving them to only have access to harmful economic activities . Failing to involve women in the proper management of the economy has a double negative impact in that in such a situation the majority of the population is not involved and the part of the society which involved itself the most in interacting with the environment are not involved in managing it. Environmental degradation also seems to affect different genders in a different way. Women for instance are affected in a more negative way when the environment is harmed since they are the ones who need the resources from nature the most. This difference in the way environmental degradation affects the gender is also an indication that gender has an effect in the way the gender affects the way in which the society interacts with the environment. When for instance the water catchments are

Speech recognition software Essay Example | Topics and Well Written Essays - 250 words

Speech recognition software - Essay Example The hardware poses another challenge since the software’s interpretation is largely influenced by how the spoken words sound. Inability to put the words into the context they are used in may result in wrong punctuation or inaccurate spellings.The biggest speech recognition concern is the nature of input devices. A microphone that is not sensitive enough can result in audio files that are complicated for software to develop. Human beings are increasingly interacting with voice controlled interfaces. The explosion of mobile computing devices that support voice recognition has led to an increased demand for speech recognition software. It has a wide range of applications such as in education where it is used to teach students with physical or language based learning disabilities.Medical and law students use it to transcribe notes Researchers and industry players are fascinated by opportunities presented by the software. Voice and natural language have been placed at the core of smart home devices. Analysts expect demand for speech recognition software to grow due to their expanding application areas. It is interesting that a technology that could only be in sci-fi movies a while back has now become a

Critique the Plan Assignment Example | Topics and Well Written Essays - 250 words

Critique the Plan - Assignment Example seminars are held for young people on how they can identify good and quality food and select these as compared to unwholesome food (Tones and Green, 2004). There has also been advocacy among stakeholders within the educational sector to invest in physical fitness facility construction. The initiative has recorded a number of successes since its implementation. For example statistics available to the Philadelphia Urban Food and Fitness alliance indicates that there has been a drastic reduction in the number of food related illnesses and health issues in Philadelphia (Wahl OF, 2009). What is more, people have developed personalized interest in doing away with the purchase of chunk food and rather take up to physical body exercise. Indeed, the effectiveness of the program can be deepened if its present scope of stakeholder base was widened. For example even though the program is sponsored by the W.K Kellogg Foundation, which is a recognized non-governmental institution, there could be better results if efforts were made to involve government as a direct stakeholder. In between time, the program has strength of identifying the need for healthy nutrition at a very early age among the youth. This would lead to a preventive health initiative rather than a curative one (Vygotsk,

Unit 5 Individual Project Essay Example | Topics and Well Written Essays - 2000 words

Unit 5 Individual Project - Essay Example Hospitality sector is one such great opportunity existing within UAE markets which can offer a great opportunity to serve our ready to cook seafood products. Our strategy will be based on the value addition proposition which our products will offer besides offering other health benefits. To be the leading seafood products providers in the International market taking care of the nutritional value of our customers beside providing a less expensive, high quality and fresh sea food products to our customers through value addition. Tourism is considered as the main attraction of the UAE with annual shopping festivals of international stature besides offering a very cheap and more westernize environment to the visitors from Western countries. Our target market will be divided into two groups: First group of consumers will be foreign touring UAE. We aim to serve them with traditional fish products of UAE besides offering customized cooked seafood products which are more in demand in Western Countries thus providing them an experience of second home market as for as serving their taste buds are concerned. Hospitality sector: Both in Dubai and across the country, it is the hospitality sector that is the largest single consumer group of seafood products, with nearly every 5-star hotel hosting a seafood restaurant. Competition in the foodservice segment continues to heat-up, keeping pace with both population and tourism growth (in 2006, Dubais 371 hotels hosted a record 6.5Â  million guests). Gulf Seafood LLC is considered as one of the oldest and largest players in the UAE seafood industry. There is a growing trend within the whole Gulf market that the trends are shifting towards the more health conscious seafood products with many local as well international players are coming into the market to define their own niches. A closer analysis of the competition suggests that there is a need for the company having more experience in serving Western

Burger King Case Study Example | Topics and Well Written Essays - 1250 words

Burger King - Case Study Example The commercial also sampled reactions from real customers who were offered an alternative burger from competitor brands after they had placed orders for the whopper burger from Burger King. This commercial went viral online and further its popularity was enhanced by television commercials and adverts online and in print. The blend of the online viral and television campaigns is indeed the genius part in Burger King’s â€Å"Whopper Freakout† marketing campaign. This marketing strategy captured larger markets than online or television campaigns, each used on their own, would capture (Eick). The television commercial was viewed by thousands and thousands of people and the marketing message reached not just the typical whopper bugger fan but so many other people who could potentially begin to prefer the whopper burger to other brand burgers. Burger King’s utilization of the â€Å"Whopper Freakout† television commercial in strategic slots such as during breaks in major sports tournaments was another genius move that captured the attention of numerous Burger King’s male customers and sports enthusiasts who were fans of the whopper bugger. The online campaign in the form of the viral video was also another brilliant move by Burger King. Although quite different in concept than other viral videos, the â€Å"Whopper Freakout† online campaign generated over 1.3 million views of the original 7.5 minute video (Eick). Reactions from real customers in the video â€Å"hit home† more for viewers whose reactions largely ranged between increased loyalty to the whopper bugger and interest in it from audiences who had not previously ordered the whopper bugger (Eick). It is also clear that Burger King’s â€Å"Whopper Freakout† campaign also hit the mark when buzz created from the television and online campaigns served to generate more interest on the video posted on Burger King’s whopperfreakout.com website and o n YouTube. The success of this marketing campaign can also be seen on analysis of how popular online searches for the keywords â€Å"whopper burger† and other words related to this product were in the period following the launch of the campaign. When considering online statistics, this marketing campaign is easily termed as brilliant based on how its online popularity, soon after the campaign was launched, ranked higher than the online popularity of one of the 2008 U.S top presidential candidates, Hillary Clinton, at the same period of a peak political event. The hits for the â€Å"Whopper Freakout† video on whopperfreakout.com were ranked above the hits on hillaryclinto.com from people searching for information on this presidential candidate (Eick). On negative analysis, could Burger King’s marketing campaign have advertised the whopper burger so much to the loss of popularity of other products in its chain? There is a chance that this could have been the upsho t of the â€Å"Whopper Freakout† campaign. It could also show that Burger King achieved its marketing goal of proving that the whopper burger was central to the American food culture. Burger King’s â€Å"Whopper Freakout† campaign gave a whole new meaning to viral marketing and what it can do for a business and its products. From the Burger King case as well as from an entire marketing perspective, viral marketing has its pros and cons. Viral marketing is a great way for a business to gain exposure

Identify a CRITICAL ISSUE from the reading to write about and present Essay

Identify a CRITICAL ISSUE from the reading to write about and present arguments for and against it then take a position and logi - Essay Example Walker to aid women by testifying on the effect of the syndrome. However, the arguments by Dr. Walker are yet to gain broad and dependable scientific backing. All the alternative studies on the subject indicate otherwise. Therefore, the issue of battered child and women syndrome can only be accepted as an existing issue but not for the purposes it has been used. The issue can be addressed in a better way by enhancing the law to deal with such issues amicably, because the current situation discourages one vice and encourages another. Two wrongs can never make a right. Introduction Children and women alike have been involved in killing in the United States but justice rendered in the courts is debatable, especially to the victims’ side. Children have been convicted and found guilty of killing their parents but the courts both in first trial courts and appellate courts have considered four possible judgments: first and second-degree murder, manslaughter and acquittal on the self- defense rule. Generally, lighter sentences and even acquittal on account of self-defense dominate the judgments in all cases. In most cases, first-degree murder sentences have been reversed and lesser punitive sentences given to the defendants (Wilson, 2000). The lawyers from both sides of the divide have been making their cases in all the cases mentioned. In any case, justice is expected to be delivered to both sides. However, in all these cases, the victim is not alive to state their case whereas the perpetrators of the crimes are there to state their case. This implies that it is the prosecution case against the defense case. It can be concluded from the outcomes in most of the cases that the defense has been carrying the day in either getting lesser sentence or being acquitted altogether. Whether the decisions were based on truth or partial truth is speculative. However, does the reason of battered child or woman syndrome justify committing murder? (Malmquist, 2007) Although mur der is a subject of definition in law as it may have been applied in this case, this paper uses to refer to mere killing of one human being by the other. The arguments are both supportive of the verdicts and against the verdicts in the cases. The conclusion section gives a verdict of this paper. Pros In the first case, the Menendez boys killed their parents, and after it was found that although they were guilty of the action, they were subject of child abuse (psychosexual abuse) there was a mistrial in first trial because the jury tied two versus two on whether rule murder or manslaughter. Even though they were eventually judged for murder and given a life sentence, there was a reason why there was a mistrial. Their relationship with their parents was questionable, to the extent that they feared for their lives every minute that passed. In the second case, Jahnke was found guilty of murdering the father. However, because it was after a violent argument, the jury termed it voluntary manslaughter and not predetermined murder. Although his appeal on grounds of battered child was rejected the judgment had already factored in this aspect. In the third case, the jury found Sociz guilty of attempted manslaughter and later the boy was acquitted for what the judges termed as sympathy for child’

Self-storage began in America Essay Example for Free

Self-storage began in America Essay The Shurgard concept of self-storage began in America in 1970 when cofounder of the company Chuck Barbo identified a gap in the market for both homeowners and businesses with a requirement for extra space. He came up with the notion of mini-warehouses for people with excess belongings and businesses with long forgotten records or documents. Twenty years later Shurgard began to expand into Europe and in 1995 the first European store opened in Brussels. Four years later the first UK store opened in South London and earlier this year the company was bought for $5bn by Public Storage, the world’s largest owner and operator of self-storage facilities. The challenge The growth and success of Shurgard in Europe meant that increasing demands and expectations were being placed on the company’s operations middle managers who were wrestling with a growing number of stores, an ever-larger geographic area of responsibility, increased numbers of employees, decentralisation of country and panEuropean support centres, greater autonomy and reorganisation of roles. Terry Whitney, European Learning and Development Manager of Shurgard SelfStorage Centers, said: â€Å"The business of self-storage was very different in Europe than it was in the US and there were different points of maturity in the market so there were many challenges to face. Most of our attention was focussed on buying property and building new facilities. Suddenly we realised we had a management team that was bright and hard working but had suffered from a lack of development focus.† â€Å"The best result of our partnership with SHL is that the district managers are now motivated because they know what is expected of them, how they will be held accountable and have focused training and development in place. Importantly, they also know what success looks like.† Terry Whitney, Shurgard shl.com Case Study | Shurgard Typical of many fast growing companies, Shurgard realised that it had no consistency of job titles, roles or responsibilities and no standardised job descriptions or job competencies for its staff. In addition there was no formal evaluation, training or development and no succession planning. What Shurgard wanted to create was a consistent layer of district managers across Europe. Some people already had this title but their job seemed little different to a market manager, operations manager or area manager. â€Å"We were promoting great operations people from store managers to more senior job titles with responsibility for profit and loss accounts for specific districts. We also wanted them to lead, inspire and motivate and the more senior roles had a completely different set of skills requirements which we had not measured or trained for,† said Whitney. District managers were identified as the operations critical layer with which to start work. Shurgard felt that if these people could not understand and accurately report on key occupancy and rates figures for stores, then shareholders would not have the confidence to invest money for expansion and more storage sites. The solution This client places people development high on its list of organizational priorities. With an agreed name for the role, the company needed to align the title with expectations and competencies that could be used across Europe and which would accommodate future growth of new stores. The people had to more effectively lead and manage an ever larger number of store personnel at a time of reduced centralised support. They were also required to operate at a higher managerial level than had previously been demanded. Faced with this challenge, Shurgard partnered with SHL – global experts in workplace assessment – to conduct a performance assessment of the mid-management team in Europe. The programme was designed to: †¢ Establish a benchmark of current managerial talents †¢ Undertake a gap analysis to determine the strengths and limitation of the management team against the new job competencies †¢ Recommend how the current managerial team could achieve the new expectations for the district manager role †¢ Assess the leadership potential of the current team †¢ Identify the ideal profile of a district manager for use in future recruitment. Supporting more than 10,000 customers every year Organisations that understand and maximize their people’s potential achieve outstanding results. SHL gives you the insights to make better decisions about your people. We call this People Intelligence, Business Results. â€Å"With SHL’s Universal competency Framework cards, we were able to define the critical behaviours required for the district managers role†, comments Whitney â€Å"This competency model was the hub around which SHL was able to design an appropriate development centre programme.† Individuals were invited to a one-day assessment at an SHL diagnostic development centre in order to see how they fitted the need and behavioural competencies of the district manager role. The assessment included exercises aligned to specific competencies, psychometric tests in local languages, management scenario role-play and numerical, verbal and abstract reasoning tests. Each attendee received feedback from a senior SHL assessor who took them through their results and talked about their development needs. The Results As a result of the assessment, Shurgard found that its mid-management team had a wide spectrum of skills and abilities but also specific patterns of managerial strengths and weaknesses. Recognising these areas enabled the company to target the appropriate training and development to address specific competencies and behaviours. â€Å"Shurgard really learned the critical importance of aligning the district manager job description, job competencies, hiring profile, training activities and performance management processes to create improved motivation and performance,† said Whitney. He added that using the competencies created by SHL also changed the recruitment and promotion process. New recruits are now given competency-based interviews focused on certain experiences whilst promotions are no longer based on length of service and performance alone but on potential against the required competencies. â€Å"For me it’s the competencies – everything ties back to them,† said Whitney. And he adds: â€Å"The best result of our partnership with SHL is that the district managers are now motivated because they know what is expected of them, how they will be held accountable and have focused training and development in place. Importantly, they also know what success looks like.† Case Study | Shurgard Shurgard’s need to focus on developing its managers was being hampered by a lack of consistency in job titles, roles, responsibilities and competencies for its staff. SHL worked with the firm to assess its midmanagement team in Europe and identify the ideal profile for district managers. Shurgard is now able to target management development and recruit more effectively for improved motivation and performance 25 million assessments every year. Organisations that understand and maximize their people’s potential achieve outstanding results. SHL gives you the insights to make better decisions about your people. We call this People Intelligence, Business Results.

Hindu Influences in America Essay Example for Free

Hindu Influences in America Essay Discuss some Hindu influences in America. Hinduism has had an influence in America since being introduced by Swami Vivekananda in 1893, at the Worlds Parliament of Religions. Religion is a complex component of our lives and it encompasses much more than our own particular traditions or personal experiences. Hinduism has had a reflection on interests around vegetarian concentration, yoga meditation, reincarnation and alternative medical treatments that have become popular in the United States. Hinduism has also introduced words, such as yoga, mantra, and chakra, to name a few, that have been incorporated into the American language as quasi-religious practices. As Hinduism grows in populations so does the interests in what the religion has to offer. Yoga is used as a relaxation exercise to unite oneself with God or ones true self. Yoga practices have become so popular and widespread that newer populations may mistake them as being entirely American tradition. Mantra is a means of chanting or meditating and consists of a set of sacred words or syllables used to unite one with the deity they represent. These are some of the benefits Americans feel provide them with a newfound faith. Hindus of Indian descent in America have created a balance between their religion and Indian cultural religion with the pressures to Westernize. Temples have been built in American in the styles of northern or southern India and dedicated by Hindu priests from India. These temples create a place to worship. There is always the threat that modern American traditions, such as eating meat, racial intermarriage, and considerable mobility in society may interfere. The temples welcome the serious seeker of non-Indian descent which speaks well for Hindu hospitality. The population of Hindus is continually growing in America. It is believed that Hinduism isnt just a faith but is related to the union of reason and intuition. As most Americans we find new things intriguing by feeling they may bring us closer to oneself or to God. In my opinion it is likely that this belief will continue to entice Americans in the years to come.

Development of a Perception System for Indoor Environments

Development of a Perception System for Indoor Environments Autonomous navigation is a well-known task in robotic research. It is associated to get the environmental information such as visual images or distance or proximity measurements from external sensors and to detect obstacles and measure the distance to objects close to the robot path[10, 35]. Most robots are equipped to distance sensors like ultrasonic, laser or infrared to be able to move through corridors and to follow walls in indoor environments. A[A1] control algorithm based on odometric sensorial information and distance measurements supplied by sonar sensors was developed to guide a mobile robot moving along a corridor or following a wall in [3]. The[A2] Probabilistic Neural Network (PNN) structure was evaluated for wall following task using ultrasound sensors in [17]. a mobile robot control law for corridor navigation and wall-following, based on sonar and odometric sensorial information is proposed. The control law allows for stable navigation avoiding actuator saturation. The posture information of the robot travelling through the corridor is estimated by using odometric and sonar sensing. The[A3] ultrasonic sensors were also used to measure and obtain the distance and orientation of a robot utilizing a Fuzzy Incremental Controller (FIC) for controlling a wall follower robot [10]. Trajectory tracking task is an especial task of wall following which is no obstacle like walls to detect. So, distance sensors like sonar or infrared could not help the robot to follow the trajectory. Control[A4] algorithms based on vision sensors have also been introduced for indoor navigation. For example, a robot utilized a vanishing point of lines extracted from the corridor structure in order to identify the heading direction. But, a complex mathematical calculation is needed to capture the vanishing point [37]. A[A5] CCD color camera was used to control the position of a robot while it navigated towards a target position [15]. The images of this camera were processed and the visual features of environment were fed through a neural network to enable a mobile robot to identify its own position. The task of orientation recognition was applied in order to follow a path in environment, too. The[A6] 3D trajectory estimation for unknown outdoor environments was investigated in [31]. This estimation was based on vision information captured by a trinocular stereo camera that is mounted on the robot. No prior map was used and the trajectory is found by tracking and detecting relative changes in the position of features extracted from images. Most techniques used complex mathematical equations and models of the operating environment to achieve the ability to move through corridors, to follow walls, to turn corners and to enter open areas of the rooms for an indoor navigation task [7]. Researchers[A7] used vision sensors to detect trajectory and to design their steering control law using the kinematic equations of motion[13, 34]. In these works which were considered in an off-road environment, the robot used both laser range finder and stereo vision. The laser was used to scan the close front ground for analyzing its roughness, and stereo vision apperceived drivable situation of far front ground. The path planning was performed using the data acquired from these sensors. Among three processes applied in outdoor navigation, including perception, planner, and motion control module, these works were focused on the decision of control laws of the robot, i.e. the longitudinal velocity, the lateral velocity, and the angles of sensor pan-tilts. The controller uses the information prepared by the planner. The characteristics of terrain like coefficient of longitudinal rolling resistance and the coefficient of lateral friction are known, and a description of trajectory space is presented according to the robots dynamic analysis. The[A8] Reinforcement Learning (RL) was applied to control a wall follower robot for learning reactive behaviors[30]. The environment is perceived in 3D using a stereo and mono vision. In this work, the images are processed to reduce the amount of relevant information and a small occupancy grid with 9 cells is created to discretize the state space. The controller utilized Q-learning technique and the action space was discrete, too. The most considerable works which have yet been done in outdoor robot navigation have constructed a grid map to determine the traversability of the terrains. The classical methods focus on a binary representation of the terrain from an obstacle occupancy point of view. Another approach is to characterize the presence of an obstacle in a grid cell by giving a continuous value. This value represents the probability distribution for occupancy of the grid cell by an obstacle. The more comprehensive methods evaluate terrain characteristics, too[9, 33]. For example, traversability is defined as a non-binary mathematical function of the slope and roughness of the terrain for each cell [18]. This traversability degree has not been interfered to robot local control directly and it has just been used in the path planner. They use some systems like GPS to find their locations and measure the distance they moved through. Kinect[A9] sensor was used to capture 3D point cloud data of outdoor environment in [28]. This data were fed to a 3D Simultaneous Localization and Mapping (SLAM) algorithm to localize the robot in the environment. This point cloud was projected into a 2D plane to make a 2D SLAM algorithm applicable, too. According to this research, the advantages of Kinect sensor are a considerably lower price, and the inclusion of color into the maps in compared to conventional laser scanners. A[A10] system with two main parts was applied on surveillance mobile robot and enable it to have an autonomous navigation [4]. One part is a reactive navigation system. It used Kinect data to avoid obstacles. In this part, the depth map with one row and 5 columns was created using each depth image and pixel intensity of three cells (left, front and right) are analyzed to compute the absolute minimum and maximum distances between sensor and obstacles. Eight different situations and their relevant action commands are determined. A classifying system trained possible situations of an indoor environment using Kinect data in second part of the system. [A1]a mobile robot control law for corridor navigation and wall-following, based on sonar and odometric sensorial information is proposed. The control law allows for stable navigation avoiding actuator saturation. The posture information of the robot travelling through the corridor is estimated by using odometric and sonar sensing. [A2]In particular we deal with the well-known strategy of navigating by wall-following. In this study, probabilistic neural network (PNN) structure was used for robot navigation tasks. The provided files comprise three different data sets. The first one contains the raw values of the measurements of all 24 ultrasound sensors and the corresponding class label Sensor readings are sampled at a rate of 9 samples per second. [A3]The robot navigation is based on wall following algorithm. The robot is controlled using fuzzy incremental controller (FIC) and embedded in PIC18F4550 microcontroller. FIC guides the robot to move along a wall in a desired direction by maintaining a constant distance to the wall. Two ultrasonic sensors are installed in the left side of the robot to sense the wall distance. The wall following control of the autonomous robot has been presented using ultrasonic sensors. The sensor data are used to measure and obtain the distance and orienta- tion of the robot [A4]Some control algorithms based on artificial vision have been introduced, where the robot is allowed to move by following the wall in the corridor like the one introduced by Durrant-Whyte et al. In other research work, Zhou et al. [20] let the robot in their work to identify the heading direction through a vanishing point of lines extracted from the corridor structure. The lines look like they are scattering from one point in the image of the corridor. This one point is the vanishing point. Although it looks easy to extract the lines, but capturing the vanishing point require a complex mathematical calculation. [A5]The problem of controlling the pose of a mobile robot with respect to a target position by means of visual feedback is investigated mainly. The proposed method enables a mobile robot to identify its own position using visual features of environment. At the same time, the robot performs an orientation recognition using the same recognition method of position identification in order to follow a path in environment We developed a visual perception navigation algorithm where the robot is able to recognize its own position and orientation through robust distinguishing operation using a single vision sensor. [A6]This paper describes ongoing research at the University of British Columbia on the problem of real-time purely vision based 3D trajectory estimation for outdoor and unknown environments. The system includes an inexpensive trinocular stereo camera that can be mounted anywhere on the robot. It employs existing scene information and requires no prior map, nor any modifi cation to be made in the scene. [A7] Autonomous mobile robot achieves outdoor navigation by three processes, including the environment information acquired by the perception module, the control decision made by the planner module, and the motion plan performed by the motion control module[8]. Consequently, for safe and accurate outdoor navigation it is vital to harmonize the three modules performance. In this paper, the emphasis is focused on the decision of control laws of the robot, and objects include the longitudinal velocity, the lateral velocity, and the angles of sensor pan-tilts. In an off-road environment, the robot uses laser range finder (LRF) with one degree of freedom (DOF) pan-tilt (only tilt) to scan bumpy situation of the close front ground, on which the robot is moving, and employs stereo vision with two DOF pan-tilt to perceive drivable situation of far front ground. With the data accessed from laser and vision sensors, the passable path can be planned, and the velocities of left side and right side of the robot can be controlled to track the path, consequently, the robot off-road running is completed In this paper, a description of trajectory space[7] is presented according to the robots dynamic analysis, which is defined as the two-dimensional space of the robots turning angular speed and longitude velocity. [A8]This article describes the development of a wall following behaviour using a methodology for the learning of visual and reactive behaviours with reinforcement learning. With the use of artifi cial vision the environment is perceived in 3D, and it is possible to avoid obstacles that are invisible to other sensors that are more common in mobile robotics. the image is divided into a grid made up of 3 rows and 3 columns (Fig. 2(c)) for codifi cation. Each cell will have either free or ocuppied label, depending on the number of edge pixels it contains. Thus defi ned, the state space is 29, and in order to reduce it, it is supposed that if a cell in one of the columns is occupied, all those cells above it are also occupied. [A9]In this paper we investigate the suitability of the Xbox Kinect optical sensor for navigation and simultaneous localisation and mapping. We present a prototype which uses the Kinect to capture 3D point cloud data of the external environment. The data is used in a 3D SLAM to create 3D models of the environment and localise the robot in the environment. By projecting the 3D point cloud into a 2D plane, we then use the Kinect sensor data for a 2D SLAM algorithm. We compare the performance of Kinectbased 2D and 3D SLAM algorithm with traditional solutions and show that the use of the Kinect sensor is viable. Our research indicates that the Kinect is a viable option for use as a sensor for mobile robotic navigation and SLAM. It ofiâ‚ ¬ers signifi cant advantages over conventional laser scanners, such as 3D model building, pure visual SLAM, a considerably lower price, and the inclusion of colour into the maps. [A10]This paper presents the development of a perception system for indoor environments to allow autonomous navigation for surveillance mobile robots. The system is composed by two parts. The first part is a reactive navigation system in which a mobile robot moves avoiding obstacles in environment, using the distance sensor Kinect. The second part of this system uses a artificial neural network (ANN) to recognize different configurations of the environment, for example, path ahead, left path, right path and intersections. The ANN is trained using data captured by the Kinect sensor in indoor environments. This way, the robot becomes able to perform a topological navigation combining internal reactive behavior to avoid obstacles and the ANN to locate the robot in the environment, in a deliberative behavior

My Philosophy of Education Essay -- Philosophy of Education Statement

Philosophy of Education What is my philosophy of education? For hours I have tried to decide what exactly that is. However after much thought I have not been able to come up with an exact answer. After much consideration I have decided that I have no real philosophy but I have goals that one day I will achieve. Although the goals sound simple I know that they will be difficult to attain. I have almost always wanted to teach. I grew up in a single parent household and my mother was an elementary school teacher. When I was younger I didn’t really appreciate what my mom was doing for her students. I only liked what it meant for me. I was allowed to leave with my mother at lunchtime and go out to eat, and I always received special privileges like using the principal’s computer. However as years passed I began to see the impact my mother had on students. Peers in high school would always tell me that my mother was their favorite teacher or how she sparked an interest in a specific subject or how she helped to understand a difficult subject. Therefore, my mother has always been an influence on why I wanted to teach. Even today when my mother asks or when I have time to I will go help her with school functions, classroom projects, or assistance in anything else my mother might require of me. Another reason I wanted to teach is because of the teachers I had in high school. I saw how respected and approachable they were, and ho... My Philosophy of Education Essay -- Philosophy of Education Statement Philosophy of Education What is my philosophy of education? For hours I have tried to decide what exactly that is. However after much thought I have not been able to come up with an exact answer. After much consideration I have decided that I have no real philosophy but I have goals that one day I will achieve. Although the goals sound simple I know that they will be difficult to attain. I have almost always wanted to teach. I grew up in a single parent household and my mother was an elementary school teacher. When I was younger I didn’t really appreciate what my mom was doing for her students. I only liked what it meant for me. I was allowed to leave with my mother at lunchtime and go out to eat, and I always received special privileges like using the principal’s computer. However as years passed I began to see the impact my mother had on students. Peers in high school would always tell me that my mother was their favorite teacher or how she sparked an interest in a specific subject or how she helped to understand a difficult subject. Therefore, my mother has always been an influence on why I wanted to teach. Even today when my mother asks or when I have time to I will go help her with school functions, classroom projects, or assistance in anything else my mother might require of me. Another reason I wanted to teach is because of the teachers I had in high school. I saw how respected and approachable they were, and ho...

Epic of Beowulf :: Epic of Beowulf Essays

?Justification for the Abandonment and Solitude of Beowulf Beowulf is the classic tale of a mighty and heroic Geat leader who comes to an unpleasant and seemingly early end. Throughout his life, Beowulf had been an excellent leader and had led his army to many victories over many foes, of his land and of many others as well. At his peak, Beowulf was the mightiest warrior on all the earth: â€Å"There was no one else like him alive. In his day, he was the mightiest man on earth, high-born and powerful.† (297-298). Eventually, Beowulf would come to be ruler over many people. During this time he would defeat many enemies, two of which being Grendel and his mother. After their defeat, Beowulf and his people experienced a time of peace and prosperity which was enjoyed by all. He remained undefeated until the bitter end when he was defeated by the dragon in the underwater hell-like grave. Beowulf’s death marked the end of not only his reign, but also of the safety know by hi s people, and also the end of his kingdom. The reasons for his abandonment of his people and his insistence to fight alone are not clear, although many have theories as to why the great warrior chose the fate he did. The first topic at hand is why Beowulf chose to fight by himself, especially in the case of the dragon. Beowulf was a very valiant warrior who fought his greatest battles alone, or at least single-handedly. First of all, his battle against Grendel was brilliantly maneuvered in that he awakened from a complete slumber to slay the mighty Grendel and mutilate his body. Secondly, Beowulf battled against Grendel’s mother (who was excessively disturbed about the death of her beloved son) and won a triumphant battle. In both battles, Beowulf won by his own means and was very victorious in each occasion. The question could be raised as to why he chose to fight alone as opposed to having many skilled warriors to help him in his plight to defeat the evil in the world. One possible theory is that it is much more valiant to be the victor of a battle which you yourself have fought and won. This way, there is only one person who is capable of receiving credit for the battle which could help in later times as to the correctness of the tale. Epic of Beowulf :: Epic of Beowulf Essays ?Justification for the Abandonment and Solitude of Beowulf Beowulf is the classic tale of a mighty and heroic Geat leader who comes to an unpleasant and seemingly early end. Throughout his life, Beowulf had been an excellent leader and had led his army to many victories over many foes, of his land and of many others as well. At his peak, Beowulf was the mightiest warrior on all the earth: â€Å"There was no one else like him alive. In his day, he was the mightiest man on earth, high-born and powerful.† (297-298). Eventually, Beowulf would come to be ruler over many people. During this time he would defeat many enemies, two of which being Grendel and his mother. After their defeat, Beowulf and his people experienced a time of peace and prosperity which was enjoyed by all. He remained undefeated until the bitter end when he was defeated by the dragon in the underwater hell-like grave. Beowulf’s death marked the end of not only his reign, but also of the safety know by hi s people, and also the end of his kingdom. The reasons for his abandonment of his people and his insistence to fight alone are not clear, although many have theories as to why the great warrior chose the fate he did. The first topic at hand is why Beowulf chose to fight by himself, especially in the case of the dragon. Beowulf was a very valiant warrior who fought his greatest battles alone, or at least single-handedly. First of all, his battle against Grendel was brilliantly maneuvered in that he awakened from a complete slumber to slay the mighty Grendel and mutilate his body. Secondly, Beowulf battled against Grendel’s mother (who was excessively disturbed about the death of her beloved son) and won a triumphant battle. In both battles, Beowulf won by his own means and was very victorious in each occasion. The question could be raised as to why he chose to fight alone as opposed to having many skilled warriors to help him in his plight to defeat the evil in the world. One possible theory is that it is much more valiant to be the victor of a battle which you yourself have fought and won. This way, there is only one person who is capable of receiving credit for the battle which could help in later times as to the correctness of the tale.

Dying with Religion :: essays research papers

A Riv Dying With Religion   Ã‚  Ã‚  Ã‚  Ã‚  Wars occur for many reasons. There may be one main reason or a few specific reasons as to why war was declared in the first place. One thing that never changes in war is the fact that there will always be two sides fighting against each other for what they believe in. Death is also acquainted with war and soldiers in war tend to think about life and death every moment they are able to. During the time in which a soldier thinks he is going to die he may pray to God or any other that he prays to and he will ask for forgiveness and to be saved. Atheists do not believe in God or in having any religion whatsoever. So how would an atheist react if he did not believe in a religious figure that might possibly give him the chance to survive. â€Å"There are no atheists in the foxholes† does make sense yet not every war being fought is a religious war, so even though religion does play a big part there must be atheists in the foxholes.   Ã‚  Ã‚  Ã‚  Ã‚  Death. Death is what many fear most and at times when a person is near death they involuntarily pray in order to try to save themselves at the last possible moment. After the moment passes the soldier doesn’t even think twice about it. Even though it does seem that they weren’t sincere the soldiers really are. In what seems the last moments of a soldiers life when he does pray he must be sincere. He must show his belief in God or another to save him from hell or death in order to create some sort of hope. If the prayer wasn’t sincere then the soldier wouldn’t expect God to reach down and pluck him from danger.   Ã‚  Ã‚  Ã‚  Ã‚  Atheists fight wars but not over religion. At some point in war religion comes up but does that mean since atheists don’t believe in heaven or hell do they still fight or do they just hide. Not having a religion could even be more of an incentive to fight and give it everything, because they have no reason to be afraid of hell or worry about the judgment of God. Atheists seem to be most of the people in the foxholes.   Ã‚  Ã‚  Ã‚  Ã‚  Now if a highly religious person went to war they would have a problem killing people. Dying with Religion :: essays research papers A Riv Dying With Religion   Ã‚  Ã‚  Ã‚  Ã‚  Wars occur for many reasons. There may be one main reason or a few specific reasons as to why war was declared in the first place. One thing that never changes in war is the fact that there will always be two sides fighting against each other for what they believe in. Death is also acquainted with war and soldiers in war tend to think about life and death every moment they are able to. During the time in which a soldier thinks he is going to die he may pray to God or any other that he prays to and he will ask for forgiveness and to be saved. Atheists do not believe in God or in having any religion whatsoever. So how would an atheist react if he did not believe in a religious figure that might possibly give him the chance to survive. â€Å"There are no atheists in the foxholes† does make sense yet not every war being fought is a religious war, so even though religion does play a big part there must be atheists in the foxholes.   Ã‚  Ã‚  Ã‚  Ã‚  Death. Death is what many fear most and at times when a person is near death they involuntarily pray in order to try to save themselves at the last possible moment. After the moment passes the soldier doesn’t even think twice about it. Even though it does seem that they weren’t sincere the soldiers really are. In what seems the last moments of a soldiers life when he does pray he must be sincere. He must show his belief in God or another to save him from hell or death in order to create some sort of hope. If the prayer wasn’t sincere then the soldier wouldn’t expect God to reach down and pluck him from danger.   Ã‚  Ã‚  Ã‚  Ã‚  Atheists fight wars but not over religion. At some point in war religion comes up but does that mean since atheists don’t believe in heaven or hell do they still fight or do they just hide. Not having a religion could even be more of an incentive to fight and give it everything, because they have no reason to be afraid of hell or worry about the judgment of God. Atheists seem to be most of the people in the foxholes.   Ã‚  Ã‚  Ã‚  Ã‚  Now if a highly religious person went to war they would have a problem killing people.

Law of torts Essay

The word tort is of French origin and is equivalent of the English word wrong, and the Roman law term delict. It is derived from the Latin word tortum, which means twisted or crooked. It implies conduct that is twisted or crooked. It is commonly used to mean a breach of duty amounting to a civil wrong. Definition: a tort is defined as a civil wrong for which the remedy is a common law action for unliquidated damages and which is not exclusively the breach of a contract or the breach of a trust or other merely equitable obligation. A tort arises due to a person’s duty to others in generally which is created by one law or the other. A person who commits a tort is known as a tortfeaser, or a wrongdoer. Where they are more than one, they are called joint tortfeaser. Their wrongdoing is called tortuous act and they are liable to be sued jointly and severally. The principle aim of the Law of tort is compensation of victims or their dependants. Grants of exemplary damages in certain cases will show that deterrence of wrong doers is also another aim of the law of tort. OBJECTIVES OF LAW OF TORTS. i. To determine rights between parties to a dispute. ii. To prevent the continuation or repetition of harm e. g. by giving orders of injunction. iii. To protect certain rights recognized by law e. g. a person’s reputation or good name. iv. To restore property to its rightful owner e. g. where property is wrongfully taken away from its rightful owner. CONSTITUENTS OF TORT To constitute a tort or civil injury: 1. There must be a wrongful act or omission. 2. The wrongful act or omission must give rise to legal damage or actual damage and; 3. The wrongful act must be of such a nature as to give rise to a legal remedy in the form of an action for damages. The wrongful act or omission may however not necessarily cause actual damage to the plaintiff in order to be actionable. Certain civil wrongs are actionable even though no damage may have been suffered by the plaintiff. 1. Wrongful act. The act complained of should, under the circumstances be legally wrongful as regards the party complaining, i. e. it must prejudicially affect him in some legal right. This must be an act or an omission. 2. Damage. The sum of money awarded by court to compensate damage is called damages. Damage means the loss or harm caused or presumed to be suffered by a person as a result of some wrongful act of another. Legal damage is not the same as actual damage. Every infringement of the plaintiff’s private right or unauthorized interference with his property gives rise to legal damage. There must be violation of a legal right in cases of tort. The real significance of legal damage is illustrated by two maxims namely: Injuria sine damno and Damnum sine injuria. Damnum is meant damage in the substantial sense of money, loss of comfort, service, health or the like. By injuria is meant a tortuous act. Injuria sine damno. This is the infringement of and absolute private right without any actual loss or damage. The phrase simply means Injury without damage. The person whose right is infringed has a cause of action e. g. right to property and liberty are actionable per-se i. e. without proof of actual damage. Example: Refusal to register a voter was held as an injury per-se even when the favorite candidate won the election Damnum sine injuria This is the occasioning of actual and substantial loss without infringement of any right. The phrase simply means Damage without injury. No action lies. Mere loss of money or moneys’ worthy does not constitute a tort. There are many acts, which though harmful are not wrongful, and give no right of action. i. e. damage without injury. 3. Remedy. The essential remedy for a tort is action for damages, but there are other remedies also e. g. injunction, specific performance, restitution etc. Further, damages claimable in tort action are unliquidated damages. The law of tort is said to be a founded of the maxim- Ubi jus ibi remedium i. e. there is no wrong without a remedy. Other elements of tort In certain cases, the following may form part of requirements for a wrong to be tortuous. 1. Voluntary and involuntary acts: acts and omissions may be voluntary or involuntary. An involuntary act does not give rise to liability in tort. 2. Mental elements: Plaintiff may be required to show some fault on the part of the defendant. Fault here means failure to live up to some ideal standard of conduct set by law. To determine fault, the following may be proved:- a) Malice: In the popular sense, malice means ill-will or spite. In Law, it means i) intentional doing of a wrongful act and, ii) improper motive. b) Intention: i. e. where a person does a wrongful act knowing the possible consequences likely to arise, he is said to have intended that act, and is therefore at fault. c) Recklessness: i. e. where a person does an act without caring what its consequences might be, he is at fault. d) Negligence: i. e. where the circumstances are such that a person ought to have foreseen consequences of his act and avoided it altogether, he would be at fault if he bothers not. e) Motive: Motive is the ulterior objective or purpose of doing an act and differs from intention. 3. Malfeasance, misfeasance and non-feasance: ‘Malfeasance? refers to the commission of a wrongful act which is actionable per-se and do not require proof of intention or motive. „Misfeasance? is applicable to improper performance of some lawful act, for example, where there is negligence. ?Non-feasance? refers to the omission to perform some act where there is an obligation to perform it. Non-feasance of a gratuitous undertaking does not impose liability, but misfeasance does. Distinctions between Contract and Tort. 1. In a contract the parties fix the duties themselves whereas in tort, the law fixes the duties. 2. A contract stipulates that only the parties to the contract can sue and be sued on it (privity of contract) while in tort, privity is not needed in order to sue or be sued. 3. In the case of contract, the duty is owed to a definite person(s) while in tort, the duty is owed to the community at large i. e. duty in- rem. 4. In contract remedy may be in the form of liquidated or unliquidated damages whereas in tort, remedies are always unliquidated. Distinctions between Tort and Crime 1. In tort, the action is brought in the court by the injured party to obtain compensation whereas in crime, proceedings are conducted by the state. 2. The aim of litigation in torts is to compensate the injured party while in crime; the offender is punished by the state in the interest of the society. 3. A tort is an infringement of the civil rights belonging to individuals while a crime is a breach of public rights and duties, which affect the whole community. 4. Parties involved in criminal cases are the Prosecution verses the Accused person while in Torts, the parties are the Plaintiff versus the Defendant. GENERAL DEFENSES IN TORT Generally, a plaintiff has to prove his case in a court of law and if he does so successfully, judgment is passed against the defendant. The defendant on the other hand may defend the case against himself successfully, thus making the plaintiff’s action fail. There are some general defenses which may be taken to tortuous liability. 1. Volenti Non fit Injuria The general rule is that a person cannot complain for harm done to him if he consented to run the risk of it. For example a boxer, foot baler, cricketer, etc.cannot seek remedy where they are injured while in the game to which they consented to be involved. Where a defendant pleads this defense, he is in effect saying that the plaintiff consented to the act, which he is now complaining of. It must be proved that the plaintiff was aware of the nature and extent of the risk involved. There are however some limitations to the application of the maxim of volenti non fit injuria: -First, no unlawful act can be legalized by consent, leave or license. -Secondly, the maxim has no validity against an action based on breach of statutory duty. -Thirdly, the maxim does not apply in rescue cases such as where the plaintiff has, under an exigency caused by the defendant’s wrongful misconduct, consciously and deliberately faced a risk, even of death to rescue another from imminent danger of personal injury or death, whether the person endangered is one to whom he owes a duty of protection as in a member of his family, or is a mere stranger to whom he owes no such special duty. -Fourthly, the maxim does not apply to cases of negligence. -Lastly, this maxim does not apply where the act of the plaintiff relied upon to establish the defense under the maxims the very act which the defendant was under a duty to prevent. 2. Inevitable Accident. This means an accident, which cannot be prevented by the exercise of ordinary care, caution or skill of an ordinary man. It occurs where there is no negligence on the part of the defendant because the law of torts is based on the fault principle; an injury arising out of an inevitable accident is not actionable in tort. 3. Vis Major (ACT OF GOD). This is also an inevitable accident caused by natural forces unconnected with human beings e. g. earthquake, floods, thunderstorm, etc. 4. Necessity: Where intentional damage is done so as to prevent greater damage, the defense of necessity can be raised. Sometimes a person may find himself in a position whereby he is forced to interfere with rights of another person so as to prevent harm to himself or his property. The general rule is that a person should not unduly interfere with the person or property of another. It is only in exceptional cases of imminent danger that the defense of necessity maybe upheld. It is based on the principle that the welfare of the people is the supreme law. Whether the defense of necessity would extend to inflicting injuries to the person is debatable. 5. Self Defense Everyone has a right to defend his person, property and family from unlawful harm. A person who is attacked does not owe his attacker a duty to escape. Everyone whose life is threatened is entitled to defend himself and may use force in doing so. The force used must be reasonable and proportionate to that of the attacker. Normally, no verbal provocation can justify a blow. An occupier of property may defend it where his right or interest therein is wrongfully interfered with. However, in protecting one’s property, he cannot do an act which is injurious to his neighbour; neither can he adopt a course which may have defect of diverting the mischief from his own land to the land of another person which would otherwise have been protected. 6. Mistake The general rule is that a mistake is no defense in tort, be it a mistake of law or of fact. Mistake of fact, however, maybe relevant as a defense to any tort in some exceptional circumstances e. g.malicious prosecution, false imprisonment and deceit. Thus where a police officer arrests a person about to commit a crime but the person arrested turns out to be innocent the police officer is not liable. Mistake however, cannot be a defense in actions for defamation. 7. Statutory Authority When the commission of what would otherwise be a tort, is authorized by a statute the injured person is remediless, unless so far as the legislature has thought it proper to provide compensation to him. The statutory authority extends not merely to the act authorized by the statute but to all inevitable consequences of that act. But the powers conferred by the legislature should be exercised with judgment and caution so that no unnecessary damage is done, the person must do so in good faith and must not exceed the powers granted by the statute otherwise he will be liable. 8. Novus Actus Interveniens. This is when a chain of events results from a tort so that the loss suffered is not within the scope of those that would naturally occur from the first tort. To refer to a novus actus interveniens is in fact merely another way of saying that the loss was not reasonably foreseeable. This however, does not become an excuse if: – a). An act done in the agony of the moment created by the defendants tort. E. g. If you threw a lighted firework into a crowded market place. Several people threw the firework from their vicinity until it explodes on another? s face. b). Where the intervening act is a rescue. 9. 9 Contributory negligence The defendant may rely upon this defense if the plaintiff is also to blame for his suffering. The defendant must prove that: – The plaintiff exposed himself to the risk by his act or omission. – The plaintiff was at fault or negligent. – The plaintiff’s negligence or fault contributed to his suffering. This defense does not absolve the defendant from liability. It merely apportions compensation of damages between the parties who contributed to the loss. This defense is not available if the plaintiff is a child of tender age. TRESPASS Trespass as a wrong has a very wide application. It could mean unlawful presence in another’s closure or land or premises, offence to the body of a person or even mean wrongful taking of goods or chattels. To constitute the wrong of trespass, neither force nor unlawful intention not actual damage nor breaking of an enclosure is necessary. Every invasion of private property, be it ever so minor is a trespass. Trespass may take any of the following three forms: a) Trespass to land. b) Trespass to person, and; c) Trespass to goods. TRESPASS TO LAND Trespass to land may be committed by any of the following acts: – a) Entering upon the land or property of the plaintiff b) Continuing to remain in such land or property on expiry of license i. e. Permission to be in it. c) Doing an act affecting the sole possession of the plaintiff, in each case without justification. d) By throwing objects into another’s land. e) By using the right of entry for purposes other than for which it was allowed. Generally, trespass to land is a civil wrong. However it may give rise to criminal proceeding; It is important to note that trespass to land is actionable per se, that is, without proof of special damage. In other words, it is not a defense that no damage has been caused by the trespass. Remedies for Trespass to land. 1. Defense of property: He may have to use force till he gets possession but not unnecessary amount of force of violence. This is called remedy of ejection. 2. Expulsion of trespasser especially in case of continued trespass. 3. Distress damage feasant: He may seize and retain them impounded as a pledge for the redress of the injury sustained. 4. Damages: This means recovery of monetary compensation from the defendant. 5. Injunction: This may be obtained to ward off a threatened trespass or to prevent a continuing trespass. 6. Action for recovery of Land: In case the plaintiff is wrongfully dispossessed of his land he can sue for the recovery of the land from the defendant. Defenses against Trespass on land. i. Statutory authority: Where the law allows entry upon land. ii. Entry by license: Where entry is authorized by land owner, unless authority is abused. iii. Adverse possession: Where land has been peacefully possessed for over 12 years without disturbance. iv. Act of Necessity: Example is entry to put off fire for public safety is justifiable. v. By order of court of law: This may be in execution of court order e. g. by court brokers. vi. Self-defense: a trespasser may be excused as having been done in self-defense or in the defense of a person’s goods, chattels or animals. vii. Re-entry on land: A person wrongfully dispossessed of land may re-take possession of it if it? s possible for him to do so peacefully and without the use of force. In this case, he will not be liable for trespass to land. viii. Re-taking of goods and chattels: if person unlawfully takes the goods and chattels of another upon his own land, he impliedly licenses the owner of the goods to enter his land for the purpose of recaption. TRESPASS TO PERSON Any direct interference with the person (body) of another is actionable in the absence of any lawful justification. Trespass to person includes assault, battery and false imprisonment. Assault Assault means conduct or threat to apply violence on the person of the plaintiff in circumstances that may create apprehension that the latter is in real danger. It is committed when a person threatens to use force against the person of another thus putting the other person in fear of immediate danger. Examples: Shaking of fist, pointing of a gun menacingly at another, letting go a dog fiercely etc. It is important to note that not every threat amounts to assault. There must be the means of carrying out the threat and the capacity to effect the threat. The person threatened must be put in fear of immediate danger. An assault is a tort as well as a crime. The intention as well as the act makes assault. Mere words do not amount to assault unless it gives the user? s gesture such a meaning as may amount to assault. Battery Battery means the actual application (use) of force against the person of another without lawful justification. It is immaterial whether the force is applied directly or indirectly to the person. But there must be actual bodily contact between the plaintiff and the defendant. Examples: – striking of another person or touching another person in a rude manner, pouring water on or spitting on another person. Assault and battery is actionable per-se (damage does not have to be proved). False Imprisonment False imprisonment means total restraint or deprivation of the liberty of a person without lawful justification. The duration of the time of detention is immaterial. False imprisonment may be committed even without the plaintiff’s knowledge e. g. by locking him up in his bedroom while he is asleep and then reopening the door before he has awoken. In such a case the plaintiff may still sue. It is not however necessary that the person’s body should be touched. A person is not only liable for false imprisonment when he directly arrests or detains the plaintiff, but also when he actively promotes or causes the arrest or detention of the person. Defenses to assault battery & false imprisonment a). Volenti non-fit injuria: A person who has voluntarily consented to come into actual bodily contact with another e. g. in sports, etc cannot later complain against another person who touches him in the course of playing the game. b). Private defense: A person is within his legal rights to defense himself, his property or his family. But he must use reasonable force in doing so. c). Legal authority: A police officer has statutory authority to arrest a person in the preservation of public peace. Here reasonable force may be used to effect such arrest. d). Forceful entry; The rightful owner of property is entitled to use reasonable force to prevent forcible entry on his land or to repossess his land or goods, which are wrongfully in the possession of another. e). Parental authority: People such as parents, teachers, etc can inflict reasonable punishment for the correction and benefit of the children. Thus a parent exercising parental authority can chastise or even lock-up a child reasonably without being guilty of assault, battery or false imprisonment , nor would a school-teacher. TRESPASS TO GOODS A person can sue for trespass to goods where there is wrongful interference with goods, which are in his possession. Such interference includes wrongful conversion, actual taking of or a direct and immediate injury to the goods. The tort of trespass to goods is meant to protect personal property. To constitute the tort of trespass to goods, the plaintiff must show: – 1. That at the time of trespass, he had the possession of the goods. 2. That his possession had been wrongfully interfered with or disturbed. Trespass to goods are of three categories namely: – 1. Trespass to chattels. 2. Goods Detenue and; 3. Conversion. Trespass to Chattels It means interference with goods, which are in the actual or constructive possession of the plaintiff. It may involve: – Removal of goods from one place to another, – Using the goods or; – Destroying or damaging the goods wrongfully. For an action to be sustainable: – The trespass must be direct. – The plaintiff must be in possession of the chattel at the time of the interference. – The tort is actionable per-se. Detenue This means wrongful withholding or detention of goods from the person entitled to their immediate possession. For example: If A lends his book to Band B refuses, to return it to A, A is said to have committed the tort of Detenue. Conversion This means dealing with goods in a manner that is inconsistent with the right of the person in possession of them. This tort protects a person’s interest in dominion and control of goods. The plaintiff must be in possession or have the right to immediate possession. For example: If A intentionally sells B’s goods to C without any authority from B, A is guilty of conversion. Acts of conversion may be committed when property is wrongfully taken, parted with, sold, retained, destroyed or the lawful owner’s right is denied. Defenses to trespass to goods. Limited defenses are available to a defendant against a wrong to goods. The defendant, however, can claim the right of lien. He may also claim other general defenses like statutory or judicial authority. Remedies to trespass to goods. i. Recaption: The plaintiff can recapture his goods that have been wrongfully taken away from him provided he uses reasonable force. ii. Order for specific restitution: The court may also order for specific restitution of the goods where damages is not adequate a remedy. iii. Damages: The plaintiff is entitled to claim the full value of the goods and damages for any inconvenience suffered by him. OCCUPIERS LIABILITY At common law, an occupier owns a common duty of care to his invites or invitee while within their premises and is generally liable for any injury to them or damage to their goods by reason of condition to their premises. The law relating to occupiers liability in Kenya is contained in the Occupiers Liability Act Cap 34 laws of Kenya. The object of the Act was to amend the law relating to liability of occupiers and to others for injury or damages resulting persons or goods lawfully on any land or other property. Under the Act, an occupier owes a common duty of care to all invitees and their goods. However the common duty of care may be modified or restricted by agreement. The occupier is not liable where the accident occurs through the defective work of an independent contractor provided he can establish that the contractor was efficient as far as he was able and that he had inspected the work done. Defenses An occupier may escape liability if the injury or damage is occasioned by danger of which the occupier had warned the invitee. The occupier may escape liability in respect of any damages caused to the invitee if occasioned by the fault of an independent contractor. The common duty of care does not impose on an occupier any obligation in respect of risks willingly accepted by the invitee. The occupier owes no common duty of care to trespassers and is not liable for any injury or damage they may suffer while in his premises. NEGLIGENCE Negligence means the breach of a duty caused by the omission to do something, which a reasonable man would do, or doing of something, which a prudent and reasonable man would not do. Negligence consist of neglect to use of ordinary care or skill towards a person to whom the defendant owes the duty of observing ordinary care and skill, by which neglect, the person has suffered injury to his person or property. The plaintiff suing under tort of negligence must prove that: 1. The defendant owed him a duty of care, The circumstances must be such that the defendant knew or reasonably ought to have known that acting negligently would injure the plaintiff. A road user owes other users a legal duty of care. An inviter owes his invitees a legal duty of care. A manufacturer of products owes a legal duty of care to consumers. As a general rule, every person owes his neighbor a legal duty of care. The standard of care expected of the defendant is that of a reasonable man. This is a man of ordinary prudence. A reasonable person is an objective stand created by law for all circumstances. Where professionals or experts are involved, the standard of care is that of a reasonably competent expert in that field. There are some circumstances however where not even a reasonable person could have foreseen the plaintiff suffering any loss, in which case, there is no liability upon the person who has committed the injurious act. 2. There has been a breach of that legal duty of care. The plaintiff has to prove that there was a duty imposed by common law, statute or otherwise, upon the defendant and that the defendant was in breach of this duty. However, at certain times, negligence is presumed without proof of breach of duty by the plaintiff. This is in the case of res-ipsa loquitor. RES IPSA LOQUITOR As a general rule, the burden of proving negligence lies with the plaintiff. He must prove that the defendant owed him a duty of care, that the defendant has breached that duty and that he has suffered damage. However, in certain cases, the plaintiff’s burden of proof is relieved by the doctrine of res ipsa loquitor. Where it is applicable Res ipsa Loquitor means that ‘thing or facts speaks for themselves’. This for example, occurs where an accident happens in circumstances in which it ought not to have occurred e. g.a car traveling on a straight road in clear weather and good visibility suddenly swerves off the road and overturns, where a barrel of flour suddenly drops from a warehouse, etc. Such an accident ought not to have occurred except for the negligence of the defendant. Res ipsa loquitor is a rule of evidence and not of law. It merely assists the plaintiff in proving negligence against the defendant. Before it can be relied upon, three conditions must be satisfied, namely: a) The thing inflicting the injury must have been under the control of the defendant or someone whom he controls. b) The event must be such that it could not have happened without negligence and; c) There must be no evidence or explanation as to why or how the event occurred, as the accident is such as in the ordinary course of things does not happen if those who have the duty use proper care. 3. Damage: For the plaintiff to succeed in claim of Negligence, he must prove that he suffered harm, loss or prejudice, unless this is presumed as in the case of Injuria sine damnum. No damage, no negligence. Defenses to Negligence 1. Contributory negligence: This defense is available to the defendant in circumstances in which the plaintiff is also to blame for his suffering. The effect of this defense is to reduce the amount recoverable by the plaintiff as damages by the extent of his contribution. Liability is apportioned between the parties. 2. Volenti non fit injuria: This is the doctrine of voluntary assumption of risk. 3. Statutory authority: The defendant must prove in this defense that he acted in accordance with the provisions of the Act. VICARIOUS LIABILITY Vicarious liability means the liability of one person for the torts committed by another person. The general rule is that every person is liable for his own wrongful act. However, in certain cases a person may be made liable for wrongful acts committed by another person. For example: An employer may be held liable for the tort of his employees. Similarly, a master is liable for any tort, which the servant commits in the course of his employment. The reason for this rule of common law is that: As the master has the benefit of his servant’s service he should also accept liabilities. The master should be held liable as he creates circumstances that give rise to liability. The servant was at mere control and discretion of the master. Since the master engages the servant, he ought to be held liable when gagging a wrong person. The master is financially better placed than the servant. It must be proved that a person was acting as a servant and that the said tort was committed in the course of his employment before a master can be sued for a tort committed by his servant. MASTER AND SERVANT A servant means a person employed under a contract of service and acts on the orders of his master. The master therefore controls the manner in which his work is done. The concept of vicarious liability is based on the principle of equity that employee is normally people of meager resources and it is therefore only fair that the injured person is allowed to recover damages from the employers. Therefore a master is liable for the torts committed by his servant. To prove liability under master-servant relationship the servant must have acted in the course of his employment A master is liable whether the act in a question was approved by him or not. It is immaterial that the alleged act was not done for the benefit of the master. But the master is not liable for torts committed beyond the scope of employment. INDEPENDENT CONTRACTOR An independent contract means a person who undertakes to produce a given result without being controlled on how he achieves that result. These are called contract for service. Because the employer has no direct control of him, he (the employer) is not liable for his wrongful acts. a) However, there are certain cases (exception) under which the employer may still be liable. These are: – a). Where the employer retains his control over the contractor and personally interferes and makes himself a party to the act, which causes the damage. b) b). Where the thing contracted is in itself a tort. c) c). Where the thing contracted to be done is likely to do damage to other people’s property or cause nuisance. d) d). Where there is strict liability without proof of negligence STRICT LIABILITY Strict liability means liability without proof of any fault on the part of the wrongdoer. Once the plaintiff is proved to have suffered damage from the defendant’s wrongful conduct, the defendant is liable whether there was fault on his part or not. Strict liability must be distinguished from absolute liability. Where there is absolute liability, the wrong is actionable without proof of fault on the part of the wrong-doer and in addition, there is no defense whatsoever to the action. Where there is strict liability, the wrong is actionable without proof of fault but some defenses may also be available. Defenses i. Acts of God: Act of God is a good defense to an action brought under the rule. ii. Plaintiffs’ Fault: If the escape of the thing is due to the fault of the plaintiff, the defendant is not liable. This is because the plaintiff has himself brought about his own suffering. iii. Plaintiff’s consent or benefit: That the accumulation or bringing of the thing was by consent of the plaintiff. iv. Statutory authority: That the thing was brought into the land by requirement of an Act of parliament. v. Contributory negligence: if the plaintiff was also to blame for the escape. vi. Wrongful act of third party: the defendant may take the defence of the wrongful acts of a third party though he may still be held liable in negligence if he failed to foresee and guard against the consequences to his works of that third party’s act. DEFAMATION Defamation means the publication of a false statement regarding another person without lawful justification, which tends to lower his reputation in the estimation of right thinking members of society or which causes him to be shunned or avoided or has a tendency to injure him in his office, professions or trade. It has also been defined as the publication of a statement that tends to injure the reputation of another by exposing him to hatred, contempt or ridicule. Following are the essential elements of defamation: – i. False statement: The defendant must have made a false statement. If the statement is true, it’s not defamation. ii. Defamatory statement: The statement must be defamatory. A statement is said to be defamatory when it expose the plaintiff to hatred, contempt, ridicule or shunning or injures him in his profession or trade among the people known to him. iii. Statement refers the plaintiff: The defamatory statement must refer to the plaintiff.

Eureka Forbes Case

EUREKA FORBES (The Direct Marketing Pioneer) The case examines the strategies adopted (over the years) by leading consumer appliances company Eureka Forbes in India. The case explores how the company built up the vacuum cleaner and water/air purifier markets in India from scratch through its direct marketing efforts. The various initiatives to ensure good customer service and enhance customer satisfaction are examined in detail. The case also discusses the company's attempt to enter the bottled water business, its decision to increase the thrust on the retail business, and the problems between its owners, Forbes Gokak Ltd. and Electrolux. Discussion Questions ANS1:- The different marketing strategies adopted by Eureka Forbes to popularize vacuum cleaners and water purifiers in the Indian market are as follows: * Followed tried ; tested direct selling route. Direct Marketing is a method which helps to create a direct connection with the potential consumer to obtain an immediate response and cultivate lasting consumer relationship. * Eurochamp ‘the friendly man from Eureka Forbes’. * Advertising campaigns featuring actors from Hindi TV serials. * Customer care network including CRC ; 4000 sales personnel for after sales services. * Annual Maintenance Contract Operation Red Zone * Mobile service van facility * Water labs * Euroclean home contest * Gift a Smile scheme * Exchange offer at a discounted price for water purifier * Service call back within 48 hours with the help of pagers. * 24 hour – 365 days virtual call center. * B2E strategy. * Online model to interact with the customers over the intern et. * Ad campaign featuring maidservant using the vacuum cleaner. However Direct Marketing Consumer cannot touch and feel the products before buying. The scope of expansion is limited in this kind of marketing. It has higher per person cost than other form of advertising. There is great scope for misleading and deceiving customers by dishonest businessmen. It may cause irritation to the consumer through unwanted mail and spam. ANS2:- The main reason behind decision to increase the share of dealer sales in its revenues is to focus more on the retailing business by making it products available in retail outlets through its dealer network. Company also wants to create push demand through these dealer networks. No, I don’t think company can hamper its direct marketing expertise by introducing bottled water . It was a move only to strengthen the core products by capitalizing on their brand image. The company wanted to position itself as one- stop shop for products related to providing pure water. On the other hand reach of direct dales was limited to only the top end of the market. ANS3:- EF tried to change the advertising strategy for its vacuum cleaners in late 1999 to increase the growth of VC market which was stagnant due to lack of product usage at homes and to establish the fact that VCs were easy to use and that even maidservants could be trusted with the product. Following environmental initiatives were taken by EF to boost its image of environment- friendly and hygiene – oriented company. Establishment of Eureka Forbes Institute of Environment. * Daily measurement of air pollution in 8 metro cities in association with NDTV ; Star News. * Free pollution control camps in 10 metro cities on World Environment Day in association with National Geographic ; the UNICEF. ANS4:- Yes EF will be able to hold on to its leadership status after the departure of Electrolux be cause Swedish partner never had management control of the company and its involvement was more related to technical inputs. Technology was not a big issue for EF because it keeps changing very frequently and its not a competitive advantage anymore. None of players in the market had been able to break EF’s hold on the VC ; WP market because of its * Unique direct selling approach. * Innovative marketing strategies * Ability to maintain a good relation with their consumers. * Dedicated customer care network for post sales services. * The hard work of all Euro champs. * Creation of push ; pull demand. * Environmental activities. * 24 hour 365 day virtual call center. * Free demonstration of product at customer’s place. —————————————————————————————